Kit Culture & Fashion

The 1990s and 2000s marked football’s most experimental era when it came to kit design. Shirt manufacturers, emboldened by new technologies and global broadcasting, began pushing boundaries in ways that...

Retro football shirts are no longer confined to stadiums, they’re streetwear essentials. Over the past decade, collabs between football brands and streetwear giants have blurred the lines between pitch and pavement,...

Look at any retro football shirt and one thing jumps out, the sponsor. More than just logos, names like Sharp, JVC, Carlsberg, and Opel became part of football identity, woven...

Retro football shirts have exploded in popularity, but with demand comes a flood of counterfeits. For collectors and fans, spotting the difference between an authentic retro kit and a fake reproduction...

Retro football shirts aren’t just about nostalgia—they’re about design, identity, and cultural impact. Some kits have gone beyond the pitch to become works of art, admired by fans, collectors, and even...

Football kits often spark debate—but some shirts go beyond bold designs into full-blown controversy. Whether it’s clashing with FIFA’s rules, offending cultural sensibilities, or pushing design boundaries too far, these...

Once confined to the terraces, retro football shirts have become fixtures in streetwear and hip-hop culture. Artists like Drake, Stormzy, and Travis Scott have transformed vintage kits from nostalgic fanwear into...

Scroll through TikTok, Instagram, or Depop, and you’ll see them everywhere, retro football shirts styled with baggy jeans, vintage trainers, and streetwear staples. While millennials once drove the nostalgia wave,...

The 90s weren’t just a golden age for football, they were a golden age for football shirt design. Big sponsors, fearless colours, experimental patterns, kits from this decade were as much...

What is Blokecore? Blokecore is a fashion trend that blends vintage football (soccer) shirts with everyday casual wear, inspired by the "casual" subculture of 1970s and 80s British football fans....

In the world of retro football culture, some kits rise above the rest, not because they’re the most expensive, but because they hold unmatched value. This value isn’t measured in pounds or...

From terraces to TikTok, retro football shirts have cemented their status as modern fashion staples. Once just matchday gear, these vintage kits are now global streetwear icons, defining looks across runways,...