Kit Culture & Fashion

There was a time when football shirts belonged only to the stands, sweat-soaked, tribal, and loyal. But somewhere between Beckham in Dior and Drake in a 1998 Juventus top, something...

Retro isn’t a trend anymore, it’s a movement now.Across Europe and beyond, clubs are reaching back into their archives, rediscovering design heritage and breathing new life into the past. Whether...

There was a time when football shirts existed purely for performance. Polyester, sponsors, and practicality. But somewhere between the pitch and the runway, that changed. The 2010s ushered in a...

There was a time when every cool kid wore a faded band tee, Nirvana, The Rolling Stones, maybe Metallica if you wanted edge. But walk down any city street today,...

The 1990s and 2000s marked football’s most experimental era when it came to kit design. Shirt manufacturers, emboldened by new technologies and global broadcasting, began pushing boundaries in ways that...

Retro football shirts are no longer confined to stadiums, they’re streetwear essentials. Over the past decade, collabs between football brands and streetwear giants have blurred the lines between pitch and pavement,...

Look at any retro football shirt and one thing jumps out, the sponsor. More than just logos, names like Sharp, JVC, Carlsberg, and Opel became part of football identity, woven...

Retro football shirts have exploded in popularity, but with demand comes a flood of counterfeits. For collectors and fans, spotting the difference between an authentic retro kit and a fake reproduction...

Retro football shirts aren’t just about nostalgia—they’re about design, identity, and cultural impact. Some kits have gone beyond the pitch to become works of art, admired by fans, collectors, and even...

Football kits often spark debate—but some shirts go beyond bold designs into full-blown controversy. Whether it’s clashing with FIFA’s rules, offending cultural sensibilities, or pushing design boundaries too far, these...

Once confined to the terraces, retro football shirts have become fixtures in streetwear and hip-hop culture. Artists like Drake, Stormzy, and Travis Scott have transformed vintage kits from nostalgic fanwear into...

Scroll through TikTok, Instagram, or Depop, and you’ll see them everywhere, retro football shirts styled with baggy jeans, vintage trainers, and streetwear staples. While millennials once drove the nostalgia wave,...